Sponsorship playbook
A practical guide to audience evidence, sponsor objectives, negotiation and delivery. Includes a fictional B2B forum example.
For B2B conferences, forums and roundtables
Give sponsors
a clear reason
to say yes.
Build a sponsorship offer around the audience, the business objective and what you can actually deliver. A practical toolkit for your next event.
Explore the £79 toolkitTry the calculatorOne purchase. Editable templates. A browser-based proposal builder.
SPONSOR PROPOSITIONWORKED EXAMPLE
Manufacturing Innovation Forum
A useful conversation with the people making buying decisions.
- Audience
- 300 manufacturing leaders, forecast
- Objective
- Understand buyers’ implementation barriers
- Activation
- Facilitated small-group discussion
- Measurement
- Participation, consented introductions and agreed follow-up
Fictional example. Replace every audience figure with your own evidence.
Prepare the offerAudience evidence and package structure
Know the delivery costA clear cost floor before negotiation
Follow throughOutreach, responsibilities and reporting
Inside the toolkit
From the first prospect
to the final report.
A connected set of working materials for independent organisers and small event teams. Use it to build a new proposition or improve a sponsorship offer you already have.
Proposal builder
Enter your event details, audience evidence and deliverables. Create an editable proposal you can save as a text file.
Pricing tools
Calculate a delivery cost floor, the revenue gap for your event and the revenue available from your package inventory.
Eight outreach templates
Start a conversation, follow up, respond to objections and move an agreed proposal towards a clear next step.
Qualification and inventory
Prioritise relevant prospects. Define the assets, availability, owner and evidence behind each offer.
Delivery and reporting
A planning schedule, responsibility matrix and report template that connect your promises to named owners and measurable results.